Sainsbury's School Games
Sainsbury's is proud to support Sainsbury's School Games, which promotes inclusive sport from school level to elite competition. This sponsorship forms part of Sainsbury's commitment to inspire and enable healthy and active lifestyles for all, regardless of age or ability, which is brought to life everyday by its well-established Active Kids scheme. Active Kids launched in 2005, and since then the retailer has donated over £150 million worth of equipment and experiences. Over 50,000 nurseries, schools, Scout and Guide groups and sports clubs have registered to the scheme.
These initiatives are designed to help schools and community groups develop inclusive PE and sport for all.